Article: Our Updated Logo

Our Updated Logo

I've been working with a couple of talented people on a little refresh to our branding for over a year and we are so excited to finally present it. The original logo was created by me, doing my best to make slight adjustments to a font in Illustrator. I wanted to create an evolution, not a re-invention. That's a reflection of our seasonal collections and how I design. This logo speaks to the hand-crafted nature of our products and this stacked version reminds me of a wood cut.
Here are some photos of the logo in real life.



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Many thanks to Jon Cammisa and Kara DeBoeser for your talent and collaboration.

